I admire bold founders and leaders that constantly raise the bar to grow their impact. I believe the future of building leading organizations is hybrid: where the infinite possibilities of AI and tech are powered by creativity, design thinking and entrepreneurship.

I’m here to support you in this journey.

As your creative boardroom partner, I help you to envision new growth paths and orchestrate marketing, sales and digital.

I believe creative leadership can move organisations from optimizing the past, towards orchestrating the future.

From improving, to orchestrating.

From predictability, to possibility.

Many tend to view their organization like a large data centre. Chasing all metrics meticulously so much, that growth plateaued — you stopped striving to be the great business like you actually are. Your organisation – like you – is not a machine, and real life challenges are ambiguous, multi-dimensional.

The path forward isn’t always crystal clear, like “Do we pivot left or right?”.

Creativity in your organization used to be a nice to have - today it’s a core leadership competence.

As a fractional executive and interim manager, I typically work directly with founders of startups and scale-ups, delivering my best work when the stakes are high and a close side-by-side collaboration is needed to solve business-critical challenges.

As interim manager I also love to collaborate closely with final decision makers at creative agencies and client-side inhouse agencies.

With 15+ years experience working globally as creative agency leader with skin in the game, I led 100+ projects across marketing, digital and sales.

I’ll bring that hard-won experience to your organization, captured in a toolbox of models, playbooks and capabilities across business innovation, MarCom and leading teams and projects.

I can operate from either a marketing or sales angle, using tech and AI as accelerating engine. Expect strategically grounded creative leadership with energy and grit, MBA-educated acumen and laser focused on pragmatic implementation..

Interested in discussing your challenge?

Let’s grab a coffee and explore a match!